I picked up a can at my local Whole Foods and right away knew that not only did the water taste delicious, it also was clear the makers of Liquid Death had a wicked sense of humor, a quality that almost immediately turns me into a brand loyalist. He was sipping an overpriced can of mineral water designed to look a lot like an alcoholic beverage. Yes, It’s Possible To Get AirPods for Less Than $100 - But Hurry, This Deal Won't Last Long
Over 34,000 Users Gave These Fat Burner Supplements 5 Stars on Amazon These Amazon Security Cameras Are Going for Less Than $20 Each Right Now If you haven’t seen a can of Liquid Death you should know, it looks a LOT like a craft beer can, and I was mystified that this very public figure would post a video of himself drinking and driving. When I first saw a can of Liquid Death it was clutched in the hands of one of my favorite YouTubers, who was casually sipping it while vlogging in the car. Liquid Death started selling cans of water to customers through its website that same month.If you purchase an independently reviewed product or service through a link on our website, SPY.com may receive an affiliate commission.
After two years of floating the idea to potential backers, Cessario landed $1.6 million in seed funding from Science Ventures in January 2019. Beverage distributors got in touch, looking for a salesperson so they could stock it in stores, Cessario said. People contacted the Facebook page to ask where they could buy Liquid Death. "We had hundreds of messages and comments from people, 'This is the greatest thing ever. "The page had almost 80,000 followers, which was more than Aquafina on Facebook at the time." "Four months in, the video had 3 million views," Cessario said. He shot a two-minute commercial starring his wife's actress friend that cost him $1,500, and dipped into his savings to spend another "few thousand dollars in paid media" to promote it. To prove Liquid Death was a viable brand, Cessario took a 3D rendering of his can design and created a Facebook page in 2018 to make Liquid Death look like a legitimate product. "Nobody was going to just write a check for that idea, because it was so out there," he said. Initially, potential investors and people in the beverage industry told him that the design for Liquid Death's cans looked too much like beer, which could potentially confuse customers, and that "retailers will never put something on the shelf that says 'Death' on it," he said. You're actually making them laugh." Inspiration at the Warped TourĬessario hoped Liquid Death could generate its own marketing, but he still needed money to turn it into a real product he could sell. And if you can do that, they're going to love your brand because you're giving them something of value. "We want to actually entertain people make them laugh in service of a brand. "At the end of the day, we're really creating an entertainment company and a water company," he said. Liquid Death's meteoric rise in just three years makes the company more than just a clever name - even though Cessario admits that might be his product's biggest selling point. Collectively, investors have pumped about $195 million into Liquid Death, valuing the brand at $700 million, Cessario said. Instead, it's found a wide range of fans, from young people who love the brand's "cool" name and design to moms who want their kids to drink something healthy, Cessario said. Liquid Death packages its " mountain water" in a 16.9 fluid ounce "tallboy" can emblazoned with a melting skull logo reminiscent of craft beers or energy drinks such as Monster and Rockstar.Īlso taking notice are deep-pocketed investors such as Live Nation Entertainment and Science Ventures and celebrity backers including comedian Whitney Cummings and members of music group Swedish House Mafia.
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